Brochure Printing - How to Write Them Well

Brochures are definitely great marketing tools to have especially when you want to increase your sales for your business. They can be a good attention-grabber with great design and attractive graphic images. But a brochure printing does not just stop at the design to make it effective. It also has to have a copy that is easy to read and understand because a hard-to-read brochure can only turn your chances into zilch.

As a marketer, you have to realize that sure, you can attract attention to your brochure printing with great design and fantastic images; but what would really clinch the deal with your target readers is your message. Hence, the need for your copy to be legible and easy to understand. Not only should you be appealing, you also need to make your target clients be convinced of your value by way of your writing.

So here are some easy tricks to guide you in designing your brochure and make it effective to get you what you want from your marketing campaign.

Say it with pictures. Do not be accused of being too wordy. What you cannot say in your words, tell it in your pictures because a picture is truly worth a thousand words. Studies have shown that a picture can deliver your message instantly as they take less time to process in the brain compared to reading.

You have to understand that your brochure has limited space for you to write on that you cannot possibly put every explanation you have for your business. It is not a dissertation or a journal. Rather, it is a concise marketing tool that can only say so much about you and what you can do. So instead of words, go for great images to further explain your message. But do not give too much either. Choose a few effective graphics to include. And then couple those with a few lines of eye-catching text and you have yourself the most effective brochures in the market.

What are call-outs? Call-outs are valuable to any brochure printing. Why? Because they are great to call attention to your message. Call-outs are similar to pictures, but they are actually phrases designed in a much larger font and then embedded in your body of words. They are great to have in sections of your brochure where you need to steer your readers' eyes to the text found in there. Fairly mundane ideas in your copy can be given new life and imagination when you use call-outs.

Use bullets. You have to remember that you do not have enough space to fully explain what you have. And a brochure that is full of text is also dull and can bore your readers to tears. So instead of filling up your brochure with text, do it in bulleted lists. You can efficiently summarize everything that you want to say without having to resort to a full explanation of your information. Again, studies have shown that the more words you have, the harder it is for your readers to process all the words by reading.

Concentrate on the format. I have said it before and I will say it again, do not put too many words in your brochure. Too many can overwhelm your target readers. Provide empty spaces or white spaces to give your target readers room to digest your message. White space also makes your copy easier to the eyes of your readers. Just remember not to cram so many things in your brochure that it would look cluttered in the process. A cluttered look always spells failure as they only disgust your target readers with the muddle.

Consult your printing company. Finally, get the help of a professional printing company. If you are really in a fix because you do not know where to start, ask for brochure samples so you can have an idea of what to do for your own brochure printing.

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Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.